Bed Bath & Beyond Social-first creative developed to sharpen Bed Bath & Beyond’s brand narrative and drive audience engagement. Channels: Instagram, Facebook, X (Twitter), TikTok Role: Social Media Designer Teams: Bed Bath & Beyond Scope: Organic & paid social assets, static designs, short-form motion adaptations & native creatives Outcome: Above-benchmark engagement across key posts with standout audience response 5 days, 5M views, 1.6M likes, 8K+ comments — including competitive brands. A viral moment that ignited cross-brand interaction and standout engagement.