QrxLabs
Bringing QRxLab’s science-driven identity to life through digital design and art direction, from product narratives to conversion-focused e-commerce assets.
Channels: Instagram, TikTok, Email, Website, Amazon
Role: Graphic Designer / Social Creative
Scope: Social posts & stories, email marketing assets, photography & styled assets
Outcome: Contributed to key performance gains, including +21% CVR and +10% AOV across the campaign
Amazon
Before
The previous creative direction lacked visual cohesion, with inconsistent colors and heavy use of stock imagery. The unclear hierarchy between copy and visuals made it difficult for customers to quickly grasp key benefits or engage with the brand. As a result, the design felt outdated and failed to resonate with a defined target audience.
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After
The redesigned assets establish a cohesive brand identity through a refined color system, clear visual hierarchy, and a stronger science-backed message. Information is now delivered through intuitive layouts and custom infographics, making product benefits easier to understand at a glance. The result is a modern, credible, and user-focused presentation that elevates the brand’s professionalism and clarity.
Social
Before
The original social content leaned on stock-style images and inconsistent visuals, offering little clarity on who the brand was targeting. Without narrative or structure—mostly product shots and promotions—the feed lacked identity and failed to engage a specific audience.
After
The new social direction expands beyond product-only posts, leveraging influencer UGC, affiliate content, educational storytelling, and branded entertainment to build credibility and drive engagement. A refined visual system and clearer targeting ensure the brand communicates with authenticity and relevance, resulting in a more dynamic and cohesive social presence.
Website & Email
Before
The previous creative direction lacked visual cohesion, with inconsistent colors and heavy use of stock imagery. The unclear hierarchy between copy and visuals made it difficult for customers to quickly grasp key benefits or engage with the brand. As a result, the design felt outdated and failed to resonate with a defined target audience.
After
The redesigned assets establish a cohesive brand identity through a refined color system, clear visual hierarchy, and a stronger science-backed message. Information is now delivered through intuitive layouts and custom infographics, making product benefits easier to understand at a glance. The result is a modern, credible, and user-focused presentation that elevates the brand’s professionalism and clarity.
Impact & Performance Highlights